ecomTEAM was a surprise for me this year. For the first time I saw a lot of MK titles, for the first time there have bees discussions about business, about CRM, and post-sales services. In a word about all those key elements that can make a business or not. There were no more talks about the design of a site, or how should a button be. This is a huge step for the industry, to think how to make a business and then what tools do we need to reach our goal.
It is the second time I am at ecomTEAM and it is a joy to be here. I love to see how the market evolves, to interact with other players, to change know-how and to share stories. I do not see ecomTEAM as an interaction between competitors and it is very important that this kind of events to continue to lift up the industry standards and the exchange of knowledge.