Program

2015 01 Apr Ziua 1

Taking eCommerce to the TOP

Prima zi a evenimentului este dedicata dezbaterilor, studiilor si prezentarilor speakerilor internationali.

Teme de discutie: Cum se vede “din exterior” eCommerce-ul local; cum sa vinzi si sa investesti eficient in advertising, care sunt tendintele de luat in seama si ponturi pentru antreprenori. In spatele cortinelor magazinelor online – UI/UX, SEO, managementul abonatilor, clientilor si vizitatorilor. Evolutii in pietele „hot” din 2014 si sinergia dintre online si offline ale marilor retaileri.

08:00

Morning coffee si inregistrarea participantilor

09:00

Dinamica eCommerce-ului

Analiza evolutiei si a tendintelor pietei de eCommerce; privire asupra 2014-2015 & viitorul (mai) indepartat.

Keynote Speech 09:05

Tendinte in eCommerce Judith Lewis

Studiu EXCLUSIV 09:20

Shopping Online 2015 Daniel Enescu

Dezbatere 09:50

eCommerce for the future Analiza a evolutiei si tendintelor, dar si al potentialului de investitii si a atractivitatii sectorului. Dorin Boerescu, Marius Ghenea, Violeta Luca , Daniel Enescu , Daniel Nicolescu

Prezentare PayU 10:40

Mobile Customers Daniel Nicolescu

11:00

Coffee & networking

11:25

ADN-ul succesului online

Integreaza campanii de marketing reusite in business-ul tau, newslettere “la obiect” si alte “condimente” necesare unui business eficient

Keynote speech 11:30

Using Analytics and Making Sense of Your Audience Data Lukasz Zelezny

Dezbatere 11:50

Marketing customer centric Lukasz Zelezny, Tamsin Fox-Davies, Elisabeta Moraru , Alexandru Diaconu , Cristina Popa

Keynote speech 12:20

eCommerce Sales & Email Marketing Tamsin Fox-Davies

Dezbatere 12:40

What’s new in tech Solutii practice pentru cresterea performantei in eCommerce Alexandru Lapusan , Tudor Tiboc , Catalin Ciurezu , Bogdan Aron , Liviu Apolozan

Prezentare 2Parale 13:10

Performance Marketing Bogdan Aron

Stiudiu de caz 13:25

Black Friday in the Azure Cloud Cristian Pena

13:30

Pranz

14:30

Evolutia si provocarile magazinelor online in lumea omnichannel

Evolutia si provocarile magazinelor ce s-au extins din offline in online; obstacole, sfaturi pentru business-uri, privire spre viitor; Dezabatere despre segmentelor din eCommerce care au luat amploare, nisare, organizarea si managementului unui magazin online, servicii si logistica pentru eCommerce.

Dezbatere 14:35

Din offline in online Tendinte, provocari si strategii de business pentru magazinele online Mihaela Muresan , Victor Tighinean , Adriana Capraru, Vodafone Romania

Prezentare 15:10

User Experience Valentin Radu

Dezbatere 15:25

In spatele magazinelor online Lucian Aldescu, Monica Cadogan , Bogdan Colceriu , Valentin Radu

Keynote speech 16:00

What May Come Next A review of trends & technologies that will impact how we interact with others, use digital media and shop in 2015 to 2020. Jack Norell


partener modul Vodafone Partener de modul

21:30

ecomTEAM PARTY!

Social Pub, Mihail Kogalniceanu 23, Brasov

Partenerul oficial de distractie

Business networking area

In fiecare zi a evenimentului va invitam la Business Networking Area, un spatiu relaxant, cafea la liber din partea noastra, pentru discutii profitabile.

2015 02 Apr Ziua 2

Workshop-urile ecomTEAM

Workshopurile ecomTEAM au rolul de a creste specializarea oameniilor cheie din echipele magazinelor online. 5 din 6 workshopuri sunt sustinute de invitatii straini ai evenimentului si au un nivel mediu-avansat. Al 6-lea workshop are un nivel mediu pentru noii intrati in ecommerce si este intitulat Universul Google.

09:00

Morning coffee si inregistrarea participantilor

10:00

Email Marketing

Email Marketing for engagement, repeat business, and referrals.

Tamsin Fox-DaviesTamsin Fox-Davies Small Business Evangelist, Constant Contact, tamsinfoxdavies.com

Join this workshop to learn the techniques that over half a million Constant Contact customers have proven to work, and how they can be used with your audience. You’ll discover best practices, and see how you can integrate email into your overall marketing and engagement programmes to maximise other techniques like social media and PPC.

Nivel mediu, workshop adresat specialistilor de marketing si vanzari, sustinut in limba engleza.


Ecommerce SEO 101

eRetail: From average to great in 2015

Jack NorellJack Norell Organic Performance Client and Product Development Lead, Forward3D

This year you can rocket your site up the rankings and boost your profits by improving search engine performance and customer appeal. With best practice across content, UX and Search Engine Optimisation, this workshop gives you a comprehensive roadmap to follow. And we'll also share the worst SEO errors to avoid.

Nivel mediu-avansat, sustinut in limba engleza.

11:30

Pauza de cafea si networking

12:00

UI/UX

Optimizarea Funnel-ului de eCommerce - ce influenteaza conversia?

Valentin RaduValentin RaduCEO, Marketizator - The 3 in 1 conversion suite

Cum se poate optimiza un site, fata de o aplicatie; funnel eCommerce intre site si versiunea de mobil. Ce influenteaza conversia si cum sa faci UI/UX si AB Testing corect.

Nivel mediu-avansat.


Universul Google (SEO+PPC)

Prima parte - Cum sa-ti cresti rezultatele prin optimizarea lunara a contului AdWords?

Cristian IgnatCristian IgnatPPC Marketing Manager, 2Parale

Cele mai importante metrici AdWords, analiza periodica a contului, modificari pe care le facem pentru a creste rezultatele. Studii de caz.


Partea a II-a - Cum folosim tandemul Google Analytics - Google AdWords pentru rezultate optime?

Claudiu MurariuClaudiu MurariuPartener, MicroAnalytics

Prezentarea va contine exemple de implementari si integrari intre Google Analytics si Google AdWords si ce rezultate se pot obtine.Workshop-ul este dedicat oricarei persoane ce are acces in contul AdWords incepand de la specialisti pana la directori de marketing sau owneri de business.

Nivel mediu. Workshopul dureaza 2 ore.

14:00

Pranz

15:00

Analytics

Configure, converse, interpretations.

Lukasz Zelezny Lukasz Zelezny Head of Organic Acquisition, London, uSwitch

Configuration of your Google Analytics; Segmentation and profiles; Filtering your data; Custom reports; Custom segments; Channels; Funnels and conversions; Data interpretations; External tools and Google Analytics.

Nivel mediu-avansat, sustinut in limba engleza.


Cross-platform communication

Social Media Strategy From The Trenches – Our Research, Our Successes & Our Wasted Budgets

Judith Lewis Judith Lewis Head of Online Acquisition, Beyond

Workshop about the research done in the US & UK around Digital Consumers and how people purchase online as well as the 8 archetypes they fall in to, how we targeted them and what worked and what doesn’t.

Nivel mediu, sustinut in limba engleza.

Business networking area

In fiecare zi a evenimentului va invitam la Business Networking Area, un spatiu relaxant, cafea la liber din partea noastra, pentru discutii profitabile.

Parteneri

Vrei sa devii partener? Contacteaza-ne!
Vodafone

Sponsori

Business Networking Lounge

Microsoft

Parteneri media

AKCEES ANDREEA STAN ARIES BLIDARU BLOGATU BUSINESS 24 BUSINESS REVIEW BUSINESS WOMAN CABINETUL DE BUSINESS CATALOG DE CURSURI COMUNICATE DE AFACERI FEMEI IN AFACERI IQADS IYLI LAURENTIU MIHAI LIMONADE OLIVIAN OVIDIU BALCACIAN ROMANIA COPYWRITER SMARK SOFTLEAD THE PHARMACY ZIARE.COM